11/26/2015．Stunning Achievements by Wenzao Students in Multiple National Competitions

　
　

　

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Wenzao students won second places in Chinese and
English Marketing Presentation Categories at MICE Destination Marketing Contest 
 
 










Oct. 28, 2015







【News release: Public Relations Office】
 
    
Compiled by Olivia Hsieh, Office of Public Relations

     Good news! Students fromWenzao Ursuline University of Languages won awards in multiple competitions held in Taiwan and worldwide, including MICE Destination Marketing Contest, Intercollegiate Creative English Campus Tour Short Film Contest, and Social Enterprise Weekend Market. These achievements reflect Wenzao students" creativity and language excellence.
 
     Chairperson Dr. YuJane Chen of the Department of International Affairs, Wenzao Ursuline University of Languages, led a team of eleven fifth-grade English majors from Wenzao"s five-year junior college at the MOEA Bureau of Foreign Trade MICE Destination Marketing Contest 2015. Among the competitors representing 22 colleges and universities from Taiwan, Singapore, Malaysia, Thailand, Japan, Vietnam, Indonesia and China, the Wenzao team stood out and received second places in Chinese and English Marketing Presentation categories, and third place in Commentary Reception.
  
     The team leader Zeng Yu-jun said they devoted the past summer vacation to preparing for the competition, starting with developing the project proposal, collecting information on Kaohsiung"s MICE industry, and contacting government agencies for more information, as well as authorization for the use of photos. The team demonstrated language proficiency by offering a Chinese-English bilingual proposal for the reference of visitors. Despite not being design majors, these students still managed to design a four-meter high booth, a ship"s bow, a cabin, and a flipping board, which received positive reviews.
 
     According to team member Chen Jia-yi, this competition provided a great chance for the team to thoroughly explore Kaohsiung"s MICE industry. In preparing for the four minute Chinese and English presentations, the team developed the structure and contents of the presentation, worked on the animations and conducted simulated Q&A sessions. These efforts paid off on the day of the competition as they made an impressive presentation and smoothly answered questions from the competition judges. Chen Jia-yi indicated that the team learned much about marketing and planning, as well as booth design, and that the competition was a chance for them to make use of language proficiency when greeting and welcoming visitors from both Taiwan and abroad. The team’s strength in languages and other skills was recognized by their rivals and the competition judges.
 
      Students enrolled in an English course of Wenzao"s four-year college program won second place at the MOE Intercollegiate Creative English Campus Tour Short Film Contest 2015 held in October. Ms. Karena Chang from Wenzao"s Center for English Language Teaching coached her English class students to make the video "What Wenzaorians Can Do!"
 
     The team comprised four students: Cai Hao-bo (junior from the Department of Japanese), Li Jia-ru and Lin Min-jia (sophomores from the Department of Japanese), and Chen Wei-jun (sophomore from the Department of German). The video story began with Bishop Luo Wenzao"s battle with a language monster. To rescue the Bishop, the Wenzao students searched everywhere on campus, including the language department buildings and the library, to build up their strength. While watching the students accumulating their power, viewers are given a guided tour of Wenzao"s beautiful campus buildings and the properties that define "Wenzaorians." The video is presented in English and fully reflects Wenzaorians" creativity and language proficiency. Also not be missed in the video is Wenzao’s beautiful hardware and facilities. We invite you to check out this video at https://drive.google.com/file/d/0B1KkDAuxYTW9eDNjMDJPYXJoN0E/view.
 
     With the coaching of Assistant Professor Melody Liao of the Department of International Business Administration, Yang Xin-ci, Zeng Yu-jun, Chen Jia-yi and Wu Jia-ling, four students from the Department of English of Wenzao"s five-year junior college, participated in the 2015 Social Enterprise Weekend Market. The event was organized by the Kaohsiung-Pingtung-Penghu-Taitung Regional Branch of the Workforce Development Agency; it was intended to help three civic groups, including the Majia Community Development Association, to market agricultural products (red quinoa, millet, and herbal tea). The team of four not only developed the logos and group images, but also advertising props and peripheral products. They went onto the stage and showcased the products. The team successfully helped Taiwu Coffee to bring in the most revenue among all participating businesses and therefore was granted first place in College Student Category.
 
     The event of the Social Enterprise Weekend Market has set a good example of collaboration between young students and NPOs. The event"s organizer, the Kaohsiung-Pingtung-Penghu-Taitung Regional Branch of the Workforce Development Agency, recognized the engagement, devotion and passion of the participating four students. Yang Xin-ci, leader of the Wenzao team, indicated that the team designed panels, advertising materials and product mascots for three booths, and that they were able to come up with panel designs that fit the corporate image and needs after communicating with the NPOs. Team member Wu Jia-ling said that through this competition, she learned the basics of marketing and the importance of knowing consumers" needs and having good communication with the sellers.
 
 













Group photo of the participating team


The winning team received the Award












Wenzao students won second place at the MOE Intercollegiate Creative English Campus Tour Short Film Contest


The team composed of students from English Department took the photo with their  instructor, Professor Melody Liao